We know that most of the sales in the IT market are made in the B2B (Business to Business) model. This relationship, more complex than B2C (company for client), requires from the businesses a more developed structure and integrated strategic planning for the results to be positive.
With this in mind, technology companies are looking to develop B2B marketing strategies to optimize the business process and reduce costs in the long term with prospects to clients.
Today, with the economic difficulties of the markets, companies are looking for new solutions capable of accelerating the sales cycle, increasing the quality of service, attracting customers and reducing their acquisition cost.
That is why companies choose to use Inbound Marketing to be able to work all stages of the sale in an even more dynamic way, since with this format the company attracts the client to inform and sell the products and services in a more emphatic and precise way, with lower costs than conventional advertisements. This action from the marketing department is essential to face the new challenges of digital transformation.
This digital inbound marketing method can also be enhanced for international success. Creating video content for your own platforms is a great way to boost customer outreach and sales but this can go even further with exceptional localization services. Dubbing your video content or implementing foreign subtitles will allow your digital marketing efforts to be understood globally, increasing outreach on an international scale.’
It may seem too complicated a strategy for a small and already obsolete team to meet other types of needs, therefore, it is an investment that requires working quickly, dynamically and with available resources, in the sense of optimizing content campaigns, to attract, inform and retain new customers or even customers who have already tried the company.
In the commercial department, it is important to consider inbound marketing, not as an increase in expenses, but as a strategic element and an intelligent investment capable of helping business growth. Because of this, it is essential to think of micro-marketing strategies to generate quick results and gain more value in the relationship with customers. Some of the best ways to market your B2B business include:
Table of Contents
Trial
Free trials for a predetermined period of time can actually be a great way to improve profits. It is an optimal option of offer to create the notion of experience of the product and service with the client. For this reason, offering trials through an online registry that frees access to your B2B software or other functions, with the aim of showing the differentiation of your offer, helps in an intense way in the negotiation process.
This scheme is considerably more interesting than negotiation, through the conviction of what the client needs to invest in the product / service. In addition to that, the trial, which is generally done online, without the need for physical presence, ends up shortening bureaucratic negotiation processes, which entails expenses and visits.
E-mail Marketing Campaign
Absolutely anywhere in the sales funnel and the marketing funnel, the use of email marketing is an action that provides great positive results, especially during certain dates, such as Black Friday.
This type of marketing action helps to work a lead base that does not have interaction, which optimizes investments, especially during times when it is not possible to develop broader campaigns.
Overdelivering
Deliver “something else”. This strategy is actually already used by a series of sectors and is based on the possibility of offering courtesies that encourage the purchase of new products and services, that is, it motivates new business opportunities and stimulates customers, increasing profits.
It is important to note that: there are several formats and it is up to the organization to plan and determine which mode is most advantageous for the customer and for the business.
There are many B2B marketing strategies that IT companies can use to improve business strategies and better serve each customer in a personalized way, optimizing results and reducing costs. It is up to each company to plan and determine which type of best fits into the planned budget, which is the most advantageous for the client and for the businesses, so as to meet their marketing targets.
Now, here are the most popular B2B marketplaces in 2022:
1. eWorldTrade
One of the best options available for business owners is eWorldTrade. The company helps buyers with digital branding and offers a plethora of different solutions to businesses that are looking to source affordable supplies. If you are looking for a viable marketplace from where you can easily connect with buyers and suppliers from all over the world, you should definitely consider checking out eWorldTrade.
In this list, we covered the top 10 B2B marketplaces that you can use to find suppliers and customers, along with several others. Choose from a wide variety of industries including agriculture, education, healthcare, manufacturing, real estate or wholesale distribution. The marketplace’s platform provides an easy way for you to search for businesses by category as well as filter based on location. We hope our guide has helped make your decision easier when it comes time to select a new B2B marketplace!
It’s important for you to regularly evaluate your options and find where your customers are before you approach them. The aim is to make sure that you are able to constantly evaluate and improve your business’ performance, and this is only doable when you are constantly looking to improve.
Many businesses find it difficult to succeed, but if you are able to optimize your performance by finding profitable marketplaces, you could easily find a decent launchpad from where you can grow your company and find affordable suppliers to maximize profits!
2. Amazon
This site was launched in 1994. Amazon was originally an online bookstore, but its product offering has grown rapidly to meet the needs of its growing number of customers.
Today, Amazon has over 2.5 million buyers per month. More than 750,000 employees work for the industry leader.
While its origins can be traced back to selling books, today Amazon sells everything from sewing supplies and dog toys to furniture, clothing and more, through its website and of its mobile application.
The platform also has many divisions, including Amazon Prime, Prime Video, etc. It is one of the largest marketplaces that e-merchants can use to list the products in their catalog and to reach customers around the world.
Its simple design and easy payment, shipping, catalog and prices make it the best site on the Internet and the best marketplace.
3. Walmart
Unlike Amazon, Walmart’s products are mostly sold in Mexico, Canada, and the United States.
While many customers visit Walmart stores near their homes, others enjoy the convenience of the website. The site receives more than 450 million visitors each month.
Walmart offers groceries, home furnishings, home decor, clothing, toys, and more.
The diversity of Walmart’s product line makes it a benchmark store. Through Walmart Marketplace, e-businesses can take advantage of the brand’s aura by offering their products to Walmart customers
4. eBay
Another well-known name in the industry: eBay. This platform was launched in 1995. The company offers auction or live support that allows individuals and businesses to sell to a huge customer database.
Today, eBay receives over 746 million visits from buyers each month. New and second-hand clothes, toys, sporting goods and even vehicles… All categories are represented.
5. Target
Like Walmart, Target has stores in every country across the Atlantic. Target offers free shipping for online purchases, and also offers in-store pickup.
Target.com ranks among the top ecommerce sites in terms of monthly traffic volume today. It sells clothes, decorative items, toys, electronics, and it is known for its many promotions and discounts.
As with Walmart, e-merchants can list their products on the Target + (plus) marketplace.
6. Ali Baba
Alibaba is an undisputed, China-based giant that dominates the industry in Asian countries and around the world. He is known to match suppliers and manufacturers with direct buyers and resellers.
Alibaba’s online retail arm is AliExpress, and this platform receives more than 450 million visitors per month.
The Aliexpress product line includes jewelry, clothing, toys, housewares, and automobiles. For e-merchants who want to diversify their catalogs, Alibaba is one of the most popular platforms.
7. Flipkart
In terms of monthly traffic, Flipkart is among the top 10 e-commerce sites in the world. It is mostly popular with buyers in India and other Asian countries.
Like Amazon, Flipkart started out as an online bookstore. It has gradually diversified its offer to meet the varied needs of its customers.
Today, the company’s product offering includes electronics, household items, clothing, and more.
Many products come with feedback from real customers, allowing buyers to make an informed choice, like on Aliexpress or Amazon.
8. Newegg
Newegg is in a niche industry unlike e-commerce giants like Amazon, eBay, Walmart and others. The main clientele of this online store are buyers who are interested in technology-related products.
With a catalog of more than 3 million high-tech items, Newegg has established itself as the leader in the field. This is why it is one of the most visited sites on the web today.
Thanks to Newegg Marketplace, retailers, large and small, can list their products on the platform.
9. Overstock
Overstock is one of the newer brands on this list. The prices are unbeatable on good quality products.
Items on offer include clothing, jewelry, bedding, furniture, home decor, and even cars. This company offers many products from top brands.
Overstock is known for its fast delivery. Thanks to Overstock’s partner program, e-merchants can be referenced and sell to a greater number of customers.
10. Best Buy
Best Buy is a leader in its field, especially in the United States, and offers a wide range of items for individuals and professionals.
It is best known as an electronics store because it sells computers, computer accessories, televisions, game consoles, and other tech items.
It also offers home appliances, audio and video products, cell phones, car audio equipment, and more. The Best Buy offer is also complemented by installation and repair services.
Best Buy also has a Marketplace open to e-merchants wishing to benefit from the advantages of the platform.
11. Jingdong
Beijing-based Jingdong, also known as JD.com, is one of the biggest rivals to dominant e-commerce player Alibaba.
According to China Internet Watch, at the end of September 2020, the Jingdong site had 441.6 million active users.
Even though Jingdong is not as big a platform as Alibaba, it achieved a turnover of 15 billion dollars (USD) more than the Chinese leader in 2017.
The company is particularly known for its ever more advanced delivery services, using drones to deliver products to customers for example.
There are other several B2B marketplaces that are worth a mention.
12. Etsy
Etsy is a site known for its unique, often handmade products. Its products include everything from candles and soaps to holiday decorations, clothing, and more. Etsy has around 450 million visitors each month across the world.
Unlike other platforms that sell their own items or resell products from other brands, Etsy is a marketplace designed specifically for small businesses and individuals.
With the ease with which artisans and entrepreneurs can set up a store with Etsy, it is often a gateway to the world of e-commerce for many.
13. Rakuten
Founded in 1997 by Japanese businessman Hiroshi Mikitani, Rakuten is the largest e-commerce hosted in Japan, although it has an international presence.
In addition to its online store, the company handles credit card payments, operates the country’s largest online bank, offers travel delivery and reservation services, and more.
Often referred to as “Amazon of Japan,” Rakuten offers a wide variety of items. The company employed 14,826 people as of June 2017. In October 2018, Rakuten partnered with Walmart to deliver groceries throughout Japan. This platform allows customers to buy online and have them delivered directly to their homes.
14. Zalando
Zalando, one of the main platforms in Europe, is based in Berlin. Present in more than 15 European markets, this company sells a variety of fashion-related products, including clothing, shoes, and accessories.
In 2017, this pioneer had 24 million customers for 90 million orders placed. Statista notes that in 2019, Zalando achieved more than 6.48 billion euros in sales.
