Ecommerce is concerned with online sales. Ecommerce marketing refers to practicing a host of promotional tactics. The primary objective is to drive traffic to the online store of the brand and convert that traffic into customers. Lately, eCommerce marketing has extended to the tactics of retaining customers long after they have purchased the product.
With the rise in competition, eCommerce marketing has become quite advanced. Brands are looking to prepare a holistic strategy that helps them build awareness and customer loyalty. All this is centered around increasing online sales of products and services. Ecommerce marketing is used to promote an online store in its entirety or for driving specific sales.
Here are 10 sure-shot eCommerce marketing strategies that will help you promote your online business, increases sales, and result in overall growth. These tips can also be a great guide if you hire any virtual assistant for implementing all mentioned points. You can also consider Wishup which offers virtual assistant services to help you get started.
Table of Contents
#1 Tap new clients through upselling
Upselling refers to the sales technique that motivates customers for spending more money to buy a higher-end version of the product. For instance, a customer is buying economy class tickets on an airplane. Airlines can encourage her to invest in business class tickets for a better experience.
Ecommerce businesses should use the technique of upselling to acquire new customers for their premium products. Your loyal customers might not have tried upgraded versions or might not even know about it. When they are suggested to buy a premium product, they can re-think their requirements.
#2 Make the most of Instagram
Instagram has become one of the fastest-growing social media platforms. It brings consumers, brands, and even influencers on the same page. The first thing is to build your Instagram page through buying followers and adding new posts, stories, and reels. Secondly, you need to use the right hashtags in a strategic manner with every post. The objective of integrating Instagram with your eCommerce website is to build a large following and then direct them to the website.
If the posts on Instagram are interesting, people get interested in the products as well. The secret is to master organic presence on social media in order to increase engagement with followers. In order to engage customers, you can hire freelancers to run contests, create videos for Instagram, take care of social media moderation, showcase product development processes, ask customers for feedback, etc.
#2 Lessen the phenomenon of abandoned carts
A brand loses money every time when a visitor does not stop even after adding items to the cart. These are known as abandoned carts. Visitors have a tendency to add items to the cart but do not buy them during the checkout process. To lessen this, eCommerce marketers can apply some tactics.
One of them is to remind the customers to complete the shopping. Customers can be enticed by offering discounts, free shipping, and new versions of the products. Marketers can also notify customers that the products will soon vanish from their carts owing to high demand. Another tactic that can be applied is SMS follow-up or mass texting which can be used to send personalized and targeted SMS messages to remind customers about their abandoned carts.
#4 Take the advantage of Facebook store
Many marketers think that Facebook is a thing of the past. However, Facebook is still the most practical social media platform to boost eCommerce marketing. If used correctly, brands can make profitable sales through their Facebook store.
The benefit of the Facebook store is that it targets the right audience. The clutter on Facebook is quite less as compared to other mediums. This will help brands to expand their reach and shoot up their sales.
#5 Grow your list of email subscribers
Running an online store is easy and mostly profitable if you have a direct channel to reach out to your customers. Enter: “emails. Email marketing was and will remain one of the most efficient and effective channels to generate sales. In the sea of generalized content, email marketing helps target customers through personalized communication. People value their emails more as compared to social media feeds, which makes email an intimate interaction between the brand and the customer.
There is an ample amount of space available in emails as compared to other mediums. Further, ecommerce email marketing is more beneficial and less expensive making it an apt marketing expenditure. Brands need to promote their newsletters and blogs through emails. The objective is to get people to subscribe to the emailing lists which results in many benefits. Do check your content on an AI Content Detector to make sure you are publishing high quality content only.
#6 Send reminder emails to people
If you get the most out of your emails, make sure that you send your customers wishlist reminder emails. This type of email is related to the email discussed above, the abandoned cart email. Such emails convince the shoppers that they need to jump to the final step of buying products or making the payment.
Let your customers know that their cart is waiting for them. Always use an SPF checker while sending emails to ensure email deliverability and security. Also, mention how easy it is to make payment and receive the delivery. Sometimes customers just need a trigger to make a final purchase. You can even alert the shoppers about items running out of stock as well.
#7 Simplify the process for customers
The first step is to design a robust eCommerce store. Visitors should be able to navigate through the store easily. Viewing the items, adding them to the cart, applying for discounts, making payments, adding addresses, etc. matter to the visitors. If any of the above-mentioned things go wrong, they might not want to shop on your site.
The fonts on your website should be easy to read. The products should be properly segmented for the convenience of the visitors. There should not be too many or too less products on the page. After all, the website is targeted at customers and every element should take care of their convenience.
#8 The fundamental benefit of live chat
What if you enter a store and the owner smiles at you, attendants bring water for you, and offer you a chair to sit in? This might seem like an old-generation store. But this attitude is in fashion thanks to the rising competition. To inculcate this into your website, add the element of live chat.
The visitors to your website might not be able to get what they want at times. Live chat can help them directly to the right place on your website. The purpose of WhatsApp live chat is to welcome visitors, address their queries if any, involve them in a conversation, ask them to return to the website, and many such interesting things.
#9 Go a step ahead with personalization
Product customization or personalization is one of the most effective tactics used by marketers to boost online sales. In order to personalize the experiences of customers, marketers make use of behavioral data.
Based on the past preferences and shopping of customers, marketers personalize the suggestions to the shoppers. This helps customers make the most of the available time while helping eCommerce website boost sales. eCommerce websites can also show Instagram feed on website to make them more personalized.
#10 Blend globalization with localization
Brands are crossing borders and tapping foreign countries. However, it is not possible to tap international consumers without changing the appeal of the products. With so many tools and easily available data, brands can take a local approach to boost online sales.
For this, brands need to identify the customers in the country they enter. The promotions need to be designed based on that specific location. The timing of the promotion too matters a lot. It is not possible to become a global brand, unless and until marketers localize their products, services, and offers.
The Wrap-up
Mentioned above are only a few of the marketing tactics. Online businesses need a lot more than tactics to survive and thrive in the cut-throat competition. Brands need to make an effort to connect with customers on multiple levels to increase loyalty. Customers just wish for a friendly hello from the brands. Sales are then automatically taken care of.
