The new IQOS 3 and IQOS 3 MULTI have a better design, functionality offering adult smokers a better alternative to cigarettes. IQOS is an award-winning, technologically advanced heat-not-burn alternative to cigarettes and offers a cleaner way of enjoying real with no smoke, no ash and less smell. It also generates on average 90% lower levels of harmful chemicals compared to cigarettes.* The new IQOS 3 and IQOS 3 MULTI delivers a premium experience with simplified usability, personalisation and taste from real rather than liquid.