âBasmatiâ is long grain aromatic rice mainly grown in Indian sub continent since centuries. Basmati rice is unique among other aromatic long grain rice varieties due to its aroma, softness, flavor, texture & delicious taste.Two third of total Basmati production in the world takes place in India and that too highly concentrated in northern India. Indian is dominating Basmati rice export market.India has market share of approximately 70 percent. Basmati rice has many health benifits also like it has low fat, low sodium & no cholesterol.It has essential Amino acids, Folic acid, Protein, Carbohydrate, Vitamins, Minerals & Other Nutrients.