Destockage de nutella 750g en gros Palette de 768 pots de nutella 750g

Nutella palette 1kg

DLC 11/12/2024

Nutella is a brand of spread created on April 20, 19641.

in Italy in the Piedmont region by the Italian food industry company Ferrero2.

It is composed of sugar, palm oil, hazelnuts, cocoa, milk, whey and emulsifiers.

This brand dominates the global spread market.

In France, it represents around three-quarters of the spread market.

Nutella is a derivative of gianduja.

a paste of chocolate and finely ground hazelnuts. that the pastry chefs of Turin are said to have invented during the continental blockade ordered by Napoleon against English imported products. which made the supply of cocoa even more difficult and expensive.

Using hazelnuts in a chocolate recipe.

was once again favored by the economic circumstances after World War II, a time when cocoa beans were rare and expensive4. Pietro Ferrero, pastry chef in Alba. is looking for a new food to combat child undernutrition. He had the idea of ​​creating a fortifying chocolate bar in which he partly replaced the cocoa beans with hazelnuts produced abundantly by farmers in the hills of Piedmont.

With his brother Giovanni, he developed a mixture of sweet vegetable oil with a handful of hazelnuts. a pinch of cocoa powder and skimmed milk powder to obtain a kind of hard chocolate bread to be cut with a knife and wrapped in aluminum foil: this is “pasta gianduja”. called “Giandujot”, which appeared in 1946 and which mothers can cut to make sandwiches for their children5.

Faced with demand, Pietro.

his wife Piera Cillario and Giovanni decided to industrialize: they opened a confectionery factory on the banks of the Tanaro river. and registered the company “Ferrero” at the Cuneo Chamber of Commerce on May 14, 1946, the official date of the birth of the Italian agri-food company.

According to the little story peddled by the company.

during the scorching summer of 1949. the ice packs, then the only refrigerant in the pastry chefs' cold banks, did not manage to keep the chocolate hard enough. Pietro's son, who died on March 4, 2015, Michele Ferrero, then decided to sell it as is in small glass jars closed with a plastic lid. The enthusiasm was immediate, so much so that Michele decided to transform the “Giandujot” into a sweet chocolate and hazelnut paste with a creamy texture (adding cocoa butter so that the texture no longer hardens). which can be spread on bread. It was first marketed under the name “Gianduja”, then “Supercrema” in 1951, spreading in Europe6.

In 1959, Ferrero established itself in France by purchasing.

by its subsidiary Dulcea SA, a former textile factory, Prevost & Grenier, located in Villers-Écalles. Manufacturing began in 1960 with confectionery under the Mon Chéri7 brand.

In 1963, Michele Ferrero decided to withdraw Supercrema from sales to replace it with Tartinoise, an equivalent product marketed in Europe. This new brand is due to a constraint imposed by an Italian law prohibiting the use of the Super prefix in brands.

On this occasion, the composition of the product was completely revised and Tartinoise was renamed Nutella on April 20, 19649. The product was manufactured outside Italy from 1961.

In 2011, the Villers-Écalles site became the world's leading manufacturer of this spread, with 71,000 tonnes sold10.

Nutella brand spread did not appear in the United States until 1983.

Its distribution was, initially, confined to the North-Eastern States before distribution extended to the entire country.

Peanut butter is, in fact, a competing product to Nutella, which is very established in the United States.

In 2007, World Nutella Day was created.

(International Nutella Day) by the American blogger Sara Rosso, this day celebrated every year on February 5 is mainly relayed by Facebook and Twitter. This day “is an opportunity for fans of the brand to express their attachment” while the image of the product. “is regularly mistreated, particularly due to the use of palm oil”. In 2016, Rosso passed the torch to Ferrero, which appointed a new ambassador, a 21-year-old art student, Chrissy Eckman. to host this event.