Hell Energy Drink (stylized as HELL) is a popular energy drink brand distributed primarily in Europe and Asia. Refreshing flavor and high-quality ingredients. Since hitting the market, HELL Classic has continued to be highly popular among consumers. Whatâs the secret to its success? 32 mg/100 ml caffeine content, quality sugar, five kinds of B vitamins and a crisp fruit medley flavor, all without any preservatives. Itâs the perfect choice if you need a little boost.