FOUNDER'S PREMIUM: Savor a depth of flavor and bright taste in this smooth-bodied coffee.. SINGLE-ORIGIN COFFEE FROM VERACRUZ, MX: From seed to roast, our coffee is grown and produced in only one region in Veracruz. This allows us to hand-select the finest beans from local farms, such as the renowned Finca Kassandra. The result is a singular coffee, worthy of the name, Founderâs Premium. TASTING NOTES: Medium body, fresh bread, berries & butter with dark chocolate. Nicely rounded with crisp acidity. RAINFOREST ALLIANCE CERTIFIED: Founderâs Premium contains over 30% Rainforest Certified coffee in its blend and all beans are from our high mountain farm. RESPONSIBILITY TO THE ENVIRONMENT: Our goal is to deliver high quality, naturally grown coffee to the United States, while supporting practices that ensure the vitality of the land, wildlife, farmers and their families.