Appearance Fine, free flowing brown powder Color and luster Reddish brown to dark brown Fat content 10-12% value 6.2-6.8 Moisture 5% max Ash 12% max Fineness 99.0-99.9% Alkalized cocoa powder are produced using cocoa that has been treated with an alkali (basic) solution for example potassium, neutralizing the acidity and taming some of the harsh flavor (and giving it a deeper color).