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In keeping with the changing times and a growing need for flexible work options, especially for women, Amazon had adapted to the future of work with its Virtual Customer Service (VCS) programme back in 2017. When working from home took centre stage during the pandemic, Amazon’s CS team had only to step up what it had already begun years earlier, by helping people with fulfilling work opportunities from the comfort of their homes. Recently, the team has taken a step further by launching its first all-women VCS Centre in Bangalore.

Recognising the versatility of the remote working concept, Amazon had initially introduced its VCS program to create employment prospects for skilled candidates seeking more flexible work opportunities. In the last 3 years, the programme has allowed Amazon to reach out to a wider talent pool, ensuring greater diversity while also roping in talent who might not have been able to sically attend regular office due to various reasons.

For a lot of women, flexible options of working from home (WFH) stand for ‘opportunity’. There are many reasons why women find it difficult to join the workforce or are compelled to drop out early. Especially in India, the reasons could be anything from societal pressure to working late hours, leaving their hometown to work in metro cities, or managing a life–work balance.