8Manage allows the project manager to specify the needed strategies and their associated activities and reality checks to ensure things such as the following:
Feasibility of achieving the technical development objectives
Customer involvement and verification of customers’ needs
Certainty of market formation
Clarity of marketing and sales channels
Participation by the operating personnel and reliability from production standpoint
Certainty of commercialization (steady outlook, project period is appropriate)
8Manage is by no means to replace human judgment but provides the most effective integrated information as possible to aid timely and effective decision-making. A R&D project by its nature is unpredictable since the technology, market and business are all constantly moving. The winning team will be the one that can make effective selection before the project starts and can effectively monitor the dynamics of progress and changes and take effective actions within the bounded marketing window and limited business resources to cope with the impacts after the project starts.
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