Products are the lifeblood of enterprises, the only guarantee for enterprises to create social values ​​and satisfy their own interests, and failing products can bring huge losses to enterprises.While there are tens of thousands of new products listed each year in our country, why are there few successes? Lack of rigorous product planning work caused by the consequences of rigorous scientific product planning allows enterprises to market their products on the success of the harvest to avoid the wrong products for enterprises to bring huge losses.
1, the status quo for product marketing issues analysis
· Corporate reputation is not high, the image of poor product sales.
· Product quality, but off, incomplete, was left out by consumers.
Poor product packaging, can not mention the consumer's buying interest.
Improper positioning of product prices, so that consumers can not believe the quality of goods at such prices
Sales channel is poor, or the channel selection is wrong, so sales are blocked.
Improper promotion methods, consumers do not understand corporate products.
Poor service quality, so that consumers dissatisfied.
· Lack of after-sales assurance, consumer concerns after the purchase and so can be marketing problems.
2, analysis of product characteristics advantages and disadvantages
To overcome from the disadvantage, find opportunities from the advantages and explore its market potential. Analysis of the characteristics of the target market or consumer groups market segmentation, to different consumer needs as much as possible to meet, seize the main consumer group as the marketing focus, find out the gap with the competition, seize the opportunity to make good use of the market.
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