"1) brand promotion: enterprises can establish a brand image APP, better promotion, enhance consumer trust.
2) Marketing accuracy: APP can collect mobile system information, location information and behavior information to identify the user's interests and habits and analyze the user's behavior to make a more accurate marketing plan.
3) Function Interactivity: APP provides richer expression and operation experience than previous media. Users can exchange ideas and enhance users' brand loyalty in user interaction and word-of-mouth communication.
4) Application Interconnection: With the popularization of smart, APP revolutionizes the business of enterprises and caters to the development of the Internet age. "
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