As part of a comprehensive sales funnel, content marketing is an effective marketing strategy. It focuses on providing website visitors with interesting content that takes many forms, from blogs and articles to infogracs or motion gracs. Instead of making hard sales pitches, content marketing serves as a way to introduce consumers to your brand. It’s a low pressure way to bring new leads into your sales process, all the while providing content that is truly helpful and useful.
While link building plans focus solely on text links, the value of content marketing comes from the myriad of departments involved and the creative techniques used to develop a content outreach strategy that goes far beyond traditional link building.
Other content marketing firms may focus just on creating your content—but we’re different. Our plans include everything from design and creation to SEO, outreach, social media, and link earning.
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