The widespread adoption of broadband access offers network operators and service providers exciting opportunities for brand differentiation, improved customer satisfaction and enhanced revenue generation, through the creation and delivery of new rich media services to consumers. These services are predominantly video-centric, and while they may encompass entertainment, sports, games or educational content, the services all require content to be properly prepared for distribution across diverse networks to a vast and growing range of consumer devices. Consumers themselves are looking for services which are at once engaging and innovative, yet simple, flexible and convenient. Until recently, video content has only been accessible through such traditional channels as movie theaters, video rental outlets or cable TV. Today's IP networks have changed all that, delivering content for consumption via PCs or television. These new distribution channels offer IP network operators exciting opportunities for delivering new high-margin, revenue-generating video services. These new services will become an integral part of consumers' lifestyles, and represent a powerful source of ongoing revenue for network operators equipped to deliver on the demand. The infrastructure supporting these services must be cost-effective to implement, operate, and maintain, and must easily integrate with legacy applications, where operators have already made significant investments. Shanghai Clearcrane Digital Technology Co. Ltd (aka: Clear Digital Technology) addresses these challenges with innovative, end-to-end solutions for delivering IP video services to televisions. These solutions are part of Clearcrane's open standards-based reference architecture for agile broadband and media services, and offer simplified modular infrastructure and increased operational efficiencies that can help redefine business models.
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