International Conference on Consumer Psychology, Marketing and Advertising ICCPMA on August 19-20, 2024 in Bangkok, Thailand

Consumer behavior Nonconscious processes in consumer psychology Consumer judgment and decision processes Environmental influences on consumers Mental processes that occur outside of consumer awareness Automatic stereotyping and prejudice in consumer psychology Psychological factors influencing consumer behavior Consumer behavior theory Consumer behavior and consumer decision making Theoretical approaches to the study of consumer behavior Cognitive models of consumer behavior Stimulus-organism-response model of decision making Cognitive consumer behavior models Consumer decision model Consumer needs Attitude formation and change Reactions to persuasive communications Consumption experiences Consumer information processing Consumer-brand relationships Affective, cognitive, and motivational determinants of consumer behavior Family and group decision processes Cultural and individual differences in consumer behavior </div>