Yantai Changyu Group Co., Ltd., former Yantai Changyu Pioneer Wine Company, was exclusively invested and established by the recent Chinese overseas patriot Mr. Zhang Bishi in 1892 with a history of 125 years. Being the first factory of industrialized wine production in China, she is also the largest enterprise of wine production and operation in China and even in Asia at present. It has over one hundred kinds of main products of six series, such as brandy, wine, sparkling wine, health liquor, traditional Chinese medicine and grain alcohol, with annual output of 100,000 tons and products well sold in the country and over 30 countries and regions in the world.As the leading enterprise of Chinese wine industry, Changyu Company has unique advantages: 1. Brand advantageWith a history of 125 years, Changyu Brand is the Famous Brand of China which is well-known by Chinese. In the product market competitiveness investigation of the country in the past several years, Changyu won the first prizes of the Consumer Ideal Brand, Real Purchase Brand and Preferential Trade Brand, and its product market share successively ranked the first of the same industry in the country for many years.2. Raw materials advantage"70%of the wine quality depends on raw materials and 30% on technology". The old saying shows the importance of the good raw materials to the wine. Yantai is the only International City of Vine and Wine in Asia. It is located at the same altitude with Bordeaux, the famous grape and wine production area. Being the most suitable area for the growth of wine grape in the country, Yantai ranks the lead in grape variety introduction, grape seedling cultivation and cultivation technology. Over one hundred years ago, Mr. Zhang Bishi engaged professionals to investigate the geographic location and found that Yantai was the high quality grape production area and selected Yantai as the factory site. At present, Changyu Company has developed grape base of over 70,000mou in Yantai, fully guaranteeing the quantity and quality of grape raw materials supply.3. Technical equipment advantageWith over one hundred years' history, Changyu accumulated rich experience in wine brewing. In the beginning, Changyu adopted the most advanced brewing technology in the world and continuously absorbed the latest domestic and foreign brewing technology. In 1958, Changyu established the wine brewing college. Changyu technical center was appraised to be the national class enterprise technical center. Now, the center has developed into a high level technology research and development institution. For many years, Changyu has numerous scientific and technological achievements and the products have won 16 international gold and silver medals and 20 national gold and silver medals successively.4. Quality advantageSince its establishment, Changyu always considers the product quality as the enterprise life. In the Pacific World's Fair held in San Francisco, USA to celebrate the open of the Panama Canal in 1915, the Keya brandy, red rose wine, Italian Riesling and Riesling white wine of Changyu won the gold medal and prime certificate. In 1912, Mr. Sun Yat-sen inscribed the "High Quality Sweet Wine" to show appreciation to the personality of Mr. Zhang Bishi and the product quality of Changyu.5. Development advantageAt present, Changyu Company cooperates with international famous professional companies in products of wine, brandy, sparkling wine, etc. and established Chateau Changyu-Castel in 2002. Another internationalized chateau will be established and put into use in Beijing by the end of 2006. By 2017, Changyu Group Company will ascend to be the Top Ten of international wine industry. Less
Yantai Changyu Group Co., Ltd., former Yantai Changyu Pioneer Wine Company, was exclusively invested and established by the recent Chinese overseas patriot Mr. Zhang Bishi in 1892 with a history of 125 years. Being the first factory of industrialized wine production in China, she is also the largest enterprise of wine production and operation in China and even in Asia at present. It has over one hundred kinds of main products of six series, such as brandy, wine, sparkling wine, health liquor, traditional Chinese medicine and grain alcohol, with annual output of 100,000 tons and products well sold in the country and over 30 countries and regions in the world.As the leading enterprise of Chinese wine industry, Changyu Company has unique advantages: 1. Brand advantageWith a history of 125 years, Changyu Brand is the Famous Brand of China which is well-known by Chinese. In the product market competitiveness investigation of the country in the past several years, Changyu won the first prizes of the Consumer Ideal Brand, Real Purchase Brand and Preferential Trade Brand, and its product market share successively ranked the first of the same industry in the country for many years.2. Raw materials advantage"70%of the wine quality depends on raw materials and 30% on technology". The old saying shows the importance of the good raw materials to the wine. Yantai is the only International City of Vine and Wine in Asia. It is located at the same altitude with Bordeaux, the famous grape and wine production area. Being the most suitable area for the growth of wine grape in the country, Yantai ranks the lead in grape variety introduction, grape seedling cultivation and cultivation technology. Over one hundred years ago, Mr. Zhang Bishi engaged professionals to investigate the geographic location and found that Yantai was the high quality grape production area and selected Yantai as the factory site. At present, Changyu Company has developed grape base of over 70,000mou in Yantai, fully guaranteeing the quantity and quality of grape raw materials supply.3. Technical equipment advantageWith over one hundred years' history, Changyu accumulated rich experience in wine brewing. In the beginning, Changyu adopted the most advanced brewing technology in the world and continuously absorbed the latest domestic and foreign brewing technology. In 1958, Changyu established the wine brewing college. Changyu technical center was appraised to be the national class enterprise technical center. Now, the center has developed into a high level technology research and development institution. For many years, Changyu has numerous scientific and technological achievements and the products have won 16 international gold and silver medals and 20 national gold and silver medals successively.4. Quality advantageSince its establishment, Changyu always considers the product quality as the enterprise life. In the Pacific World's Fair held in San Francisco, USA to celebrate the open of the Panama Canal in 1915, the Keya brandy, red rose wine, Italian Riesling and Riesling white wine of Changyu won the gold medal and prime certificate. In 1912, Mr. Sun Yat-sen inscribed the "High Quality Sweet Wine" to show appreciation to the personality of Mr. Zhang Bishi and the product quality of Changyu.5. Development advantageAt present, Changyu Company cooperates with international famous professional companies in products of wine, brandy, sparkling wine, etc. and established Chateau Changyu-Castel in 2002. Another internationalized chateau will be established and put into use in Beijing by the end of 2006. By 2017, Changyu Group Company will ascend to be the Top Ten of international wine industry. Less
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