https://www.crynx.com
The beauty industry is a multi-billion industry and one of the highest demands for many centuries. Due to such requests, many new brands appeared every year that created a very competitive market.
There are 3 common ways to achieve beauty which is highly demanded:-
1. Plastic Surgery - High Risk, High investment
2. Surgical Injection - Mid Risk, Mid Investment
3. Cosmetics - Low Risk, Low investment
Out of these three common categories, they all require the fundamental products, skincare.
We are in the skincare industry located in Malaysia. Started in 2015, we saw that there was a need; however, to compete against corporate giants head-on, it will be too far-fetched. So we know we had to be different.
We experimented with the idea of concept selling. Working closely with skin dermatologists and chemists, we tried to create a serum that can replicate the result of the surgical injection. Instead of injecting it into your skin, apply it. It is safer and more affordable.
We launched it to the market, and it took around 3 months, and people started talking about it, it works. The market understood the concept behind the product. It did not take long for us to launch our next idea, which is currently our top-selling product.
These past few years, the demands for face lifting has skyrocketed. Traditionally, to achieve a visible effect, surgery, creams, mask, therapy, and even facial machinery was made available to the market, and typically takes 3-6 weeks to get the fastest results.
We created a facial spray that can achieve V Lift, in just 1 Minute. Many were concern over the results in a short amount of time. There is no chemical, all-natural, yet sounds impossible. We had it tested and registered with the Ministry of Health in Malaysia, and we go further and gotten it SGS certified in Taiwan.
This led to our Biggest competitive advantage to other brands, Speed.
Within one year of operations, we gained four awards:-
1. The International Prestige Award
2. The Golden Bull Award
3. Readers' Choice Award (Voted as the Best product in Malaysian)
4. Top SME100 Award (The biggest award in Malaysia. We were the first youngest company to achieve this award in such a short amount of time)
On the following year, we received an additional four awards:-
The Brandlaureate Award (Best Skin Care)
1. Best Quality Assurance Award (Brussels, Europe)
2. Young Aspiring Entrepreneurship Award
3. Best Quality Leadership Award (Las Vegas, US)
Proposal reference. http://books.crynx.com/books/fsev/
Product Catalogs. http://books.crynx.com/books/kssj/
The beauty industry is a multi-billion industry and one of the highest demands for many centuries. Due to such requests, many new brands appeared every year that created a very competitive market.
There are 3 common ways to achieve beauty which is highly demanded:-
1. Plastic Surgery - High Risk, High investment
2. Surgical Injection - Mid Risk, Mid Investment
3. Cosmetics - Low Risk, Low investment
Out of these three common categories, they all require the fundamental products, skincare.
We are in the skincare industry located in Malaysia. Started in 2015, we saw that there was a need; however, to compete against corporate giants head-on, it will be too far-fetched. So we know we had to be different.
We experimented with the idea of concept selling. Working closely with skin dermatologists and chemists, we tried to create a serum that can replicate the result of the surgical injection. Instead of injecting it into your skin, apply it. It is safer and more affordable.
We launched it to the market, and it took around 3 months, and people started talking about it, it works. The market understood the concept behind the product. It did not take long for us to launch our next idea, which is currently our top-selling product.
These past few years, the demands for face lifting has skyrocketed. Traditionally, to achieve a visible effect, surgery, creams, mask, therapy, and even facial machinery was made available to the market, and typically takes 3-6 weeks to get the fastest results.
We created a facial spray that can achieve V Lift, in just 1 Minute. Many were concern over the results in a short amount of time. There is no chemical, all-natural, yet sounds impossible. We had it tested and registered with the Ministry of Health in Malaysia, and we go further and gotten it SGS certified in Taiwan.
This led to our Biggest competitive advantage to other brands, Speed.
Within one year of operations, we gained four awards:-
1. The International Prestige Award
2. The Golden Bull Award
3. Readers' Choice Award (Voted as the Best product in Malaysian)
4. Top SME100 Award (The biggest award in Malaysia. We were the first youngest company to achieve this award in such a short amount of time)
On the following year, we received an additional four awards:-
The Brandlaureate Award (Best Skin Care)
1. Best Quality Assurance Award (Brussels, Europe)
2. Young Aspiring Entrepreneurship Award
3. Best Quality Leadership Award (Las Vegas, US)
Proposal reference. http://books.crynx.com/books/fsev/
Product Catalogs. http://books.crynx.com/books/kssj/
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