The research report is an in-depth analysis of the Product (Top Selling Products In Italy Online) market on a global scale, focusing on the key trends that are expected to influence and significantly impact growth over the coming years. The study provides insightful information regarding market dynamics; key market players; various segments and sub-segments within the Product (Top Selling Products In Italy Online) market; and major geographical regions. Thus allowing for a comprehensive understanding of the Product (Top Selling Products In Italy Online) market from both global and regional perspectives.
The research report provides forecasts of revenue, CAGR, and volume for each of the segments within the market. The key segments, their market sizes, and growth rates are identified throughout the study using secondary research to determine these markets’ current performance.
Here is the list of top-selling products in Italy online 2022:
Table of Contents
1. Clothing
Clothing is the most popular product category on the e-commerce platform in Italy. Online shoppers are becoming increasingly interested in buying clothing over the internet, due to factors such as the convenience of shopping from home or anywhere else. The trend of apparel shopping is also on a rise with online shoppers today rapidly focusing on purchasing apparel through internet retail platforms of their preferable brands and across different product categories.
2. Electronics
Electronics was one of the most sought-after products for Italian consumers looking to purchase goods through e-commerce platforms in 2015, accounting for around 20% share within overall Product market revenue generated through e-commerce websites. Consumers are increasingly purchasing electronic items, including LED lamps, tablets, and other electronic devices through e-commerce websites, due to the widening of retail space and new product launches by various companies. Consumers can conveniently purchase electronic products online from the comfort of their homes and receive home-delivered products on the same day or within a few days depending upon their location within Italy.
3. Food & Beverage
Food & beverage comprising snacks, groceries, fruit juices & alcoholic drinks are other popular categories for Italian consumers looking forward to purchasing goods through e-commerce platforms in 2015. Consumers generally buy daily food essentials including bread, milk, eggs, etc., along with beverages such as tea, coffee, etc., through e-commerce websites that allow them to order these items at any time they wish instead of visiting physical stores. These items are delivered to consumers’ homes the same day or within a few days depending upon their location within Italy.
4. Watches
Watches was another product category that witnessed a high number of online shoppers in 2015, accounting for around 12% share within overall Product market revenue generated through e-commerce websites. Watches constitute essential accessories that can be worn on any occasion and suit all casuals, formal & semi-formal outfits throughout the year. This has led to an increase in demand for different varieties of sports watches, formal watches, designer watches, etc.
5. Fashion Accessories
Accessories including jewelry items, sunglasses & handbags were also among some of the popular product categories which attracted Italian online shoppers in 2015. Accessories complete the whole look and make a world of a difference to any outfit, whereas jewelry items such as rings, earrings, necklaces, etc., add glamour to the face. Therefore, accessories have become essential for both men & women across all age groups who prefer buying them online from e-commerce websites which helps them to access a wider variety of products from their homes without having to visit physical stores.
6. Cosmetics
Cosmetics including makeup products were another popular category for Italian consumers looking forward to purchasing goods through e-commerce platforms in 2015 accounting for around 9% share within overall Product market revenue generated through e-commerce websites. The Italian cosmetics market was worth over US$ 4.5 billion in 2012 and has been projected to increase at a CAGR of around 5% by 2022. Consumers preferred buying beauty products such as makeup kits, skincare creams, etc., through e-commerce websites as it saves time & money compared to visiting physical stores and offers convenience to place orders anytime from anywhere.
7. Leather Jackets
Leather jackets were another product category that saw a significant number of online shoppers in 2015, accounting for around 7% share within overall Product market revenue generated through e-commerce websites. Leather jackets are preferred by consumers both as casuals & formal outfits and constitute an important part of wardrobe adding panache to the whole look. This has led to an increase in demand for various types of leather clothes such as trousers, coats, visits, etc., from Italian consumers who prefer buying them from e-commerce websites instead of visiting physical stores.
8. Footwear
Footwear is another popular category for Italian consumers looking forward to purchasing goods through e-commerce platforms in 2015, accounting for over 6% share within overall Product market revenue generated through e-commerce websites. The footwear industry witnessed a CAGR of around 3% over the past five years and is expected to record similar growth in the coming years. Consumers prefer buying shoes, sandals, joggers, etc., through e-commerce websites as it helps them to get access to a wider variety of products from their homes without having to visit physical stores and offers convenience to place orders anytime from anywhere.
9. Perfume & Fragrances
Perfume & fragrances was another product category that saw a significant number of online shoppers in 2015 accounting for around 4% share within overall Product market revenue generated through e-commerce websites. The Italian perfume market was valued at over US$ 2 billion in 2014 and is expected to increase at a CAGR of around 4% by 2020. Consumers prefer buying perfumes & fragrances through e-commerce websites as it helps them to get access to a wide variety of products from their homes without having to visit physical stores and offers convenience to place orders anytime from anywhere.
10. Pharma Products
Pharma products was another popular category for Italian consumers looking forward to purchasing goods through e-commerce platforms in 2015 accounting for around 3% share within overall Product market revenue generated through e-commerce websites. This trend of buying pharma products online is set to increase further as more and more merchants across the country are launching dedicated portals & mobile apps which not only offer convenience to order medicines anytime, anywhere but also offer discounts on every purchase.
Conclusion
Italian consumers are increasingly turning to e-commerce platforms to purchase a wide range of products. The most popular categories include cosmetics, leather jackets, apparel, perfume & fragrances, and pharma products. These products are in high demand due to the quality and variety offered by Italian merchants. Consumers appreciate the convenience of being able to order these items anytime from anywhere.
