A new research study has found that the top-selling products in France online 2022 will be led by a couple of sectors: consumer goods and media. However, this is not to suggest that other sectors won’t do well – they will continue to prosper, just perhaps not as great as the aforementioned two.
The projected increase in online sales attributed to these aforesaid sectors can be attributed to several factors such as the increasing number of internet users, ease of access for consumers, and simplified shopping processes. Based on research conducted so far, it was also revealed that French people spend more than Americans on eCommerce because many eCommerce retailers already have stored there and convenient payment systems are available.
France is also a country where people are still making their first steps in eCommerce. Ecommerce accounts for 3.5% of overall sales, which pales in comparison with China at 10%, but is still much bigger than America’s 2%. A key reason for this is that many French citizens have yet to embrace the internet, with only 65% of them being internet users. Once they begin to adopt it, however, these numbers are expected to increase further and so too will online shopping revenues.
Here is the list of top-selling products in France online 2022:
Table of Contents
1. Consumer Goods
Consumer goods are products or items that are used for personal care or hygiene, general wellness, nutrition, and sometimes even household improvement. Any products that can be conveniently purchased and delivered to homes or business locations will fall under this category. This category is expected to drive the highest online sales in France both this year and last 2022.
Members of the working class prefer convenience, which is what eCommerce delivers; fast delivery times and competitive prices. Because there are still plenty of internet users yet to embrace eCommerce, market demands for consumer goods remain high.
2. Clothing
This is the second most important of all top-selling products in France online 2022, with more than 3.5 billion Euros expected to be generated this year and 4.2 billion Euros by 2022. Clothing comes in various forms such as footwear, underwear, accessories, and even activewear like suits and formal wear. People do not only purchase clothing for themselves, they also buy it for their kids, parents, and friends for different occasions (e.g., weddings).
There are many factors that make eCommerce attractive to clothing retailers; analysis of consumer’s buying habits reveals that more people opt to shop online than visit physical stores These days people value convenience over anything else, which means if an item can be delivered faster than its available at physical stores, the consumer will likely opt for the former.
3. Food and Beverages
Food and beverage is another popular top-selling product in France online both this year and 2022 because it represents a substantial share of the UK market that comes with the convenience of having your groceries delivered to your homes or businesses locations that you can then cook or store at home. It makes sense for French people to click on food items more than the clothing on their smartphones when they are hungry, which means demand for such items will continue to rise in future years as internet penetration increases across France.
4. Home Electronics
This is another top-selling product in France online 2022 with an expected value of more than 320 million Euros by the end of this year and over 1 billion Euros by 2022. There are several reasons why home electronics is a popular category among French people, but key among them has got to be the convenience of shopping for these items on your phones or computers at home without having to leave your couch or enter crowded stores.
5. Sports Equipment
Although eCommerce may not have yielded the same results as some other sectors, sports still remains an attractive category for retailers because it is readily available on smartphones and represents a substantial share of total sales across different categories. This means that revenues from sports will also continue to rise despite facing stiff competition from other categories online. Moreover, the rising popularity of fitness among French citizens is a very important factor that can be used to determine how these products will continue to sell well in future years.
6. Books
Ebooks have changed the way people read books forever with a massive 52% of all book sales coming from ebooks free download across different categories of books starting from bestsellers to academic books. With more than 20 million ebooks downloaded this year, France is among the leading countries in terms of ebook downloads for reading pleasure. This is why it can be expected that sales are likely to continue increasing up to 2022, especially with the growing number of French people embracing online shopping for books.
7. Beauty and Personal Care
As consumer demands grow in line with increased internet penetration across France, retailers are responding by offering various products that will ensure consumers remain loyal to their brands. It is not unusual these days for French people to search for beauty items on their phones when they feel like improving their appearance or using a new product recommended by friends or family members who have tried them before. This is one of the top-selling products in France online that is expected to have a market value of more than 220 million Euros by 2022, which is why it makes sense for retailers across the country to pay attention to these items and find ways of increase their share among consumers.
8. Toys
People tend to spend a lot of time on their phones either for work or play, with games being one of the most preferred categories across different websites and apps simply because they can be played quickly without requiring too much mental energy. The widespread availability of smartphones has not only helped people get entertained but also improved the way toys are bought with French people increasingly looking at reviews from friends and family members before making any purchase decision. This means that sales will continue increasing in future years especially if there are new developments in the world of online shopping.
9. Hair Care Products
Regardless of the type and brand of hair products that French people use, it is common to see these items being among the top-selling products in France online. This is because people will remain loyal to a specific brand as long as they keep producing quality items that suit their budget needs. While there are some expensive brands such as L’Oreal and Schwarzkopf, other items such as shampoo can be bought for under 10 Euros which means that most French households have at least one item from this category for improving the overall appearance of their hair. This product category is especially attractive thanks to the increasing number of men and women between 18 and 34 years old who want to improve their look by using good-quality styling products without spending too much money.
10. Sports and Fitness
Thanks to the increased awareness of healthy lifestyles, it is not unusual to see more and more French people paying attention to their diets as well as how often they exercise each week. This means that sports and fitness items remain among the top selling products in France online with some retailers even increasing their share by offering discounts on a regular basis so consumers can buy new items such as footballs or basketballs without having to pay full price for them. Whether you are looking for gear to play badminton or tennis, there will be several stores where you can make your purchase thanks to all of these sports being very common across the country both at school level as well as professional tournaments for adults.
