The Brazilian economy is expected to grow at a steady pace of approximately 3% per year during 2015-2020. The expansion in the country’s GDP will be supported by greater investments, consumer spending, and exports, particularly in the areas of manufactured goods, agriculture, and mining. As a result, there are excellent opportunities for companies looking to break into this well-developed market. What are the top-selling products in Brazil online 2022? Here are some important areas that may interest you:
The following infographic provides an overview of the top 15 products purchased in Brazil in 2012 according to Universe Online (UOL) Group, one of South America’s leading eCommerce companies with over 70 million visitors per month.
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1. Electronics
The most popular product categories online in Brazil are electronics, apparel, and software. According to the United Nations Conference on Trade and Development (UNCTAD) report, Brazilian e-commerce buying power is expected to reach $154 billion by 2020. Meanwhile, the country’s urban population is forecasted to grow at an estimated annual rate of 1%, providing additional demand for online products.
2. Consumer Goods
With over 200 million people spending significant amounts of money on consumer goods every year, it should come as no surprise that this category also makes up a large portion of total online sales in Brazil. Companies interested in selling their products to consumers in the country will benefit from understanding what kinds of items tend to sell well.
3. Mobile Phones
Brazil is the second-largest mobile phone market in Latin America, after Mexico. Although prices for traditional cell phones are comparable to those found in the United States, costs for other electronic items such as tablets and notebooks tend to be higher due to import taxes imposed by the government. According to a study issued by Brazilian electronics retailer Magazine Luiza SA (BVMF: MGLU3), smartphones were among its bestselling products online during 2012. 4. Food and Beverage Items
The growth of eCommerce has led to an increasing number of people choosing to purchase food and beverage items online rather than at over-priced local supermarkets that lack variety and freshness. Data from research company Euromonitor International indicates that Brazilians spend approximately 40% of their food budgets online, with the average person spending around $685.00 USD on groceries every year.
4. Books and Magazines
Brazil’s literacy rate is at an impressive 93%, which means that a large percentage of the population has the ability to read and comprehend written material without difficulty. As a result, there is a high demand for books and periodicals in both print and digital formats among Brazilians. According to data from Amazon Data Services, eBooks were one of its bestselling product categories during 2012 in Brazil.
5. Computers
In 2009, over 50 million people used computers in Brazil – representing 46% of households across the country. In addition, it was estimated that a little over 20% of Brazilians used the Internet on a daily basis. Therefore, it is not surprising that individuals in Brazil tend to purchase computer hardware and software online at significant rates.
6. Cell Phones
Brazil has one of the world’s fastest-growing mobile phone markets with an estimated 325 million mobile subscriptions in 2011. In fact, cellular phones are so popular throughout Latin America’s largest country that they have been called “the digital umbilical cord” by some researchers. Because most Brazilian cities have cell phone coverage from more than three service providers, being able to sell devices in this category can result in large amounts of revenue for eCommerce companies willing to enter this market.
7. Footwear and Bags
Brazilian women like to stay up-to-date with the latest footwear and bag trends, especially when it comes to high heels and handbags. Although men also buy these types of items online in Brazil, they typically make their purchases during the summertime in order to avoid carrying heavy bags while traveling around large cities, such as Sao Paulo.
8. Household Items
According to research conducted by Nielsen on behalf of Magazine Luiza SA (BVMF: MGLU3), over 6% of Brazilian online shoppers have purchased household goods during 2012. Even though households are expected to rise at a significant rate over the next decade, e-commerce platforms specializing in household items may have trouble connecting with customers who are unwilling or unable to purchase certain items online.
9. Electronics and Appliances
Brazilians tend to purchase electronics and appliances online at higher rates than people living in most other countries around the world. For example, nearly 9% of Brazilians have purchased technology products online, with this figure being twice as high as Mexico’s 4%. As more consumers become comfortable buying these items via the Internet, eCommerce companies specializing in this category may have an advantage over traditional brick-and-mortar stores due to cost savings generated by lower operating expenses related to running an online business.
10. Auto Parts
According to research conducted by Instituto Basilio de Executives de Varejao e Mercado (IBREV), Brazilians are some of the biggest buyers of auto parts in the world. During 2012, a total of 20% of Brazilian online shoppers bought auto parts and accessories during their previous purchase, while 14% bought replacement car parts.
11. Cosmetics Supplies
Brazilians are known for spending nearly twice as much on beauty products and cosmetics when compared to consumers living in other countries throughout Latin America. In fact, about 4% of Sao Paulo’s working population spends around 40 minutes every day applying makeup at home or work before leaving to meet friends or family members. As a result, it is not surprising that cosmetic supplies are one of the most popular categories among Brazilian online shoppers – especially since many international brands offer lower prices online than they do locally across Brazil that has high rent payments.
12. Lingerie
Women in Brazil are some of the world’s biggest spenders when it comes to buying intimate apparel, with Brazilian women spending an average of US$133 per year on lingerie. According to research conducted by IBGE in 2009, there were more than 1.7 million women employed as fashion designers in Brazil at the time, which has resulted in many individuals purchasing new garments for themselves or family members throughout the country.
13. Toiletries
Brazilians are among the highest consumers of toiletries and cosmetics when compared to people living in other countries around the world. Over 6% of Sao Paulo’s working population spends 40 minutes applying makeup prior to leaving their homes or work every day, which makes these products extremely popular among Brazilian online shoppers.
14. Fragrances
Brazilian women are some of the biggest buyers of fragrances in the world, spending over US$120 million on perfumes, colognes, and other types of fragrances during 2012. Overall, Brazilians spent nearly US$7 billion on fragrances throughout that year, which shows how important this category is to eCommerce companies willing to enter this market.
