Global e-commerce sales are expected to grow from $1.3 trillion in 2016 to $2.14 trillion by 2022, which shows an impressive CAGR of around 16%. This rapid growth can be attributed to the advancements in internet technologies and increasing penetration of smartphones across the world as well as many benefits such as convenience, 24×7 access, and ease of purchase.
The introduction of online stores such as Amazon has influenced people’s behavior and their buying patterns. People are shifting from traditional brick & mortar store purchases towards digital purchasing that saves time and offers a wide range of choices. The surge in online shopping has been phenomenal since its introduction due mainly to the wide array of products available along with a number of benefits such as discount coupons, online deals, and free shipping.
In Lebanon, e-commerce sales have been growing rapidly over the past few years and are estimated to grow at a CAGR of around 20% during the period 2017 – 2022. The surge in mobile internet penetration has contributed largely towards this growth along with many startups investing in online business models.
Lebanon’s e-commerce market is mainly driven by the increasing internet penetration, vast development of mobile applications, and rising disposable income among youth. In Lebanon, approximately 65% of the population uses the internet either frequently or occasionally due to which more users are turning towards online shopping every year. Moreover, the introduction of 4G services has made online video streaming very fast and convenient for people on the move.
In the online shopping sector, fashion and apparel are expected to remain the highest revenue contributor in Lebanon from 2016 to 2022. In addition, the presence of a number of geographic constraints such as lack of landmass, absence of any major seaports, and poor road network has increased the price for imported goods. This has led to a huge demand for locally made products which stimulated growth in the e-commerce market.
Table of Contents
Here is the list of top-selling products in Lebanon online 2022
1. Projector
The projector is one of the most widely used electronic products in Lebanon. It is useful in offices, homes, and schools to project digital information on a projection screen. The projector market in Lebanon shows positive growth due to increasing use for applications such as business presentations, home theatres, etc. Projectors are available at affordable price ranges which boosts its demand across Lebanon.
2. Tablet
Tablet PCs are tools similar to smartphones but with larger screens that allow users to browse the internet, watch movies, play games, read books & magazines, etc along with many other features.
The tablet market in Lebanon has been growing steadily over the years fuelled by its wide range of functions alongside lightweight structure and portability. Most of these tablets are equipped with Wi-Fi connectivity and high-resolution cameras which attract more buyers towards it .
3. Gaming Consoles
The market for gaming consoles in Lebanon has been growing at a steady rate led by the decreasing prices of products along with an increasing number of games. The demand for video game consoles is likely to go up with the introduction of new models that offer superior graphics, enhanced speed, and improved features over older versions.
4. Desktop computers
A desktop computer is used for various purposes such as business-related works, internet surfing, multimedia editing, etc due to its performance-based architecture. The desktop computer market in Lebanon is expected to show considerable growth during the forecast period 2017 – 2022 driven by large sales volumes of desktops in Lebanon mostly due to their reasonable price ranges.
5. DSLR Cameras
Digital Single Lens Reflex (DSLR) is the most widely used camera in Lebanon by both professionals and amateurs. The increased presence of DSLRs has mainly been due to their high durability, performance-based picture quality, enhanced speed, and large storage capacity. The DSLR market in Lebanon is expected to continue growing owing to the increasing number of users for special purposes such as photography & videography.
6. Laptops
Laptop computers are primarily designed for portability with a built-in battery that allows people to carry them wherever they go without any need of using power cords or wall outlets. In addition, new designs have been introduced which can be placed into various modes i.e tablet mode, tent mode, etc. which further encourages people to buy laptops. The market for laptops in Lebanon is expected to keep growing steadily during the next five years.
7. Printers
Printers include all types of printers such as laser printers, inkjet printers, etc. The printer market in Lebanon has been showing steady growth due to increasing demand from both the consumer & commercial sectors related to printing either text or pictures. There are a number of factors that are responsible for this growing trend including reduced prices, improved resolution, and enhanced features among others.
8. Smart Watches
Smartwatches have quickly become one of the latest trends after their introduction a few years ago, especially among youngsters who find it convenient to carry these small-sized wearable devices along with them wherever they go. The market for smartwatches in Lebanon is expected to keep growing steadily over the coming years due to increasing awareness about their health benefits.
9. Laptop Stand
The laptop stand is a supportive accessory for laptop computers that allows users to enjoy working from lap or any other surface or add additional features such as speakers, cooling fans, etc. The increase in the number of people using laptops has pushed retailers & wholesalers towards stocking these products along with accessories related to them including stands.
10. Wireless speakers
Wireless speakers enable users to listen to music through Bluetooth or radio frequencies with high audio clarity and sharpness. The demand for wireless speakers in Lebanon is expected to go up over the coming years due to its compact and lightweight structure and ability to play sound both indoors and outdoors.
11. Memory cards
Memory cards are small-sized data storage devices that store information such as pictures, videos, etc. The market for memory cards in Lebanon has been showing steady growth over the past few years driven by an increased number of people using smartphones, tablets & cameras which require multiple memory card storage spaces for storing data efficiently.
12. Monitors
Monitors show different types of images with required resolution on their screen including text, photos, videos, etc. The market for monitors in Lebanon is expected to show positive growth over the coming years due to the increasing number of people using laptops and desktop computers, especially among businesses.
13. Wi-Fi Routers
Wi-Fi routers are wireless devices that help in connecting multiple electronic devices including computers, smartphones, tablets, etc at the same time. The increased internet penetration among people has boosted the demand for wi-fi routers in Lebanon over the past few years due to their affordability & ability to connect with electronic devices.
14. Smartphones
Smartphones have revolutionized the way people communicate and work in Lebanon over the past few years. There are a number of reasons responsible for this growth which includes an increasing number of brands offering different types of smartphones, improved technologies among others. The demand for smartphones is expected to continue growing steadily during the next five years.
15. Digital Photo Frames
The digital photo frame allows users to display high-resolution images on its screen with LED backlight technology. In addition, these devices can be accessed from any other electronic device including computers & smartphones through WiFi or Bluetooth by downloading photos from cloud storage. The market for digital photo frames in Lebanon has been showing steady growth due to increased awareness about their health benefits.
Conclusion:
These are some of the top-selling products in Lebanon which have been studied based on different categories. These studies and research along with trend analysis will help entrepreneurs and marketers to identify various methods for marketing their products & services efficiently.
