The online retail industry has grown over the years in Australia, with consumers now able to shop for almost everything they want through their mobiles, laptops or PCs.
Research conducted by the University of Sydney found that 80% of Australian adults had shopped online in 2016, and it is expected that this figure will increase to 88% by 2021.
With e-commerce becoming increasingly popular in Australia, digital marketing is also taking up a bigger share in advertising campaigns. It has therefore become necessary for marketers to come up with ways on how they can maximize their digital presence.
Here is the list of top selling products in Australia Online 2022
Table of Contents
1. Mobile Phone Cases
The mobile phone case industry is growing at a rapid pace as more and more people are now using their phones for a wide variety of activities, ranging from making calls to browsing through social media sites. There is also a growing demand for accessories among consumers, which has led to the increase in popularity of mobile phone cases. In Australia alone, more than 1 million mobile phones were sold online in 2016 with this figure expected to increase as time goes by.
2. Gaming Consoles & Accessories
In recent years, video games have become extremely popular with over half of Australia’s population playing them on a regular basis. The market size of the gaming console industry has been increasing tremendously each year, and the best way for marketers to take advantage of this is by promoting their brands through digital marketing. As technology improves, so does the variety of games available in the market which has led to an increase in demand for accessories such as video game headsets, wireless controllers and gaming mice among others.
3. Watches & Accessories
As one of the most popular fashion accessories, watches play a vital role when it comes to styling outfits or adding that personal touch during business meetings or formal gatherings. It has also become increasingly common for people to use their phones when it comes to checking the time which means watch manufacturers are now focusing more on style than ever before. This growing preference for stylish watches over timepieces could be due to the fact that they are now available in a variety of designs and at affordable prices.
4. Mobile Phones
The mobile phone industry has also grown tremendously over the years, especially considering that there are now more than 2 billion people around the world who own them. Consumers are now able to browse through various websites on their mobiles where they can compare different brands as well as pricing for each product before making an online purchase. This is probably another reason why digital marketing strategies have become increasingly popular with marketers nowadays, allowing them to connect with customers without spending too much time or money on marketing campaigns.
5. Clothing & Footwear
There has been a steady increase in the number of Australians buying clothes and footwear from online retail stores due to a combination of factors such as competitive pricing, free shipping and exclusive discounts. Fashion bloggers have also been a huge part of this growing trend by sharing their favorite products with their followers through social media platforms, which means that marketing strategies should focus more on digital advertising rather than traditional forms of advertisement.
6. Toys & Games
The demand for toys and games has always been high among gamers from Australia and other parts of the world, especially when it comes to consoles which are constantly being updated to provide consumers with the best gaming experience possible. The industry is still expected to grow in 2021 which makes it necessary for marketers to come up with innovative ways on how they can reach out to potential customers who may be interested in buying gaming accessories new consoles each year.
7. Personal Computers
More and more Australians are choosing to purchase personal computers as opposed to laptops which makes it necessary for marketers to focus their attention on this industry as well. Businesses should look into changing their online advertisements from focusing only on mobile devices such as tablets and phones, especially since there’s a sharp increase in demand for desktop computers each year. This can be done by creating engaging content that is also relevant to the consumer based on the information they provide at checkout and other pages once they’ve made an online purchase.
8. TVs & LEDs
The CCTV and security industry has been thriving over the years due to increasing reports of cybercrime throughout Australia, prompting most consumers to invest in various solutions designed to protect them against unwanted disruptions. It’s also important to take this into consideration as it will help marketers find the best ways on how they can reach out to potential customers and sell products or services that could help them protect their homes against burglars and intruders.
9. Beauty & Personal Care
Beauty products such as hair dryers, straighteners and hair removal products are now more affordable than ever which is why most Australian women prefer to buy new beauty gadgets instead of spending a fortune at beauty parlors on a regular basis. This also helps reduce the number of consumers buying fake makeup and beauty accessories from places like China — an issue that’s become increasingly widespread due to growing demand for cheap products across Australia.
10. Health Care Supplies
The healthcare industry is one of the most lucrative industries in Australia and most marketers know that by now, which is why they work hard to come up with digital marketing strategies that will help them reach out to potential customers online. The demand for health care supplies such as nebulizers and oxygen concentrators has grown tremendously over the years which means that marketers should find a way on how they can attract more customers and profit from selling these products and services.
11. Fitness Products
Australians are gradually becoming more conscious about their health and fitness, which is why the demand for fitness products such as weightlifting gloves, protein supplements and compression clothing has grown exponentially over the past few years. This makes it necessary for marketers to focus on this industry and come up with creative ways on how they can reach out to potential customers who may be interested in buying these products. One way of doing this is by coming up with targeted content that is relevant to the customer based on their interests and browsing history.
12. Sports & Outdoor Products
Australians have always loved being outside no matter what the weather conditions are which is why the outdoor products industry has also been thriving over the years despite natural disasters across Australia. This can be attributed to consumers trying to beat the heat in summer by spending more time in public pools and parks, while others may have an interest in purchasing new sports equipment such as fishing rods or hiking boots. Marketers should find ways on how they can attract more customers online by coming up with targeted content that is relevant to each client based on their location, age, sex and interests.
13. Musical Instruments
The music industry in Australia is continuing its growth momentum due to various jazz festivals which take place throughout the country every year, which is why marketers must focus on the music scene in order to sell more musical instruments online. This is because most Australian musicians prefer to learn how to play new songs by themselves which is why they usually invest in various types of instruments that can help them achieve their goals in a shorter amount of time.
14. Electronics & Appliances
The demand for various electronics across Australia has increased significantly over the past few years, especially devices such as 4K TVs, gaming consoles and desktop computers which are commonly used by tech-savvy consumers who have an interest in buying high-quality appliances for their homes. Marketers should create engaging content that also offers deals, coupons or discounts at the end so they can attract more customers interested in buying tech products online.
15. Health & Medicine Supplies
The demand for various health care supplies has increased over the past few years due to the rising popularity of natural remedies, which is why marketers must find ways on how they can attract more customers by coming up with creative campaigns online. This makes it necessary for them to focus on niche markets in order to make their products stand out in a highly competitive industry. One way of doing this is by creating engaging content that has been customized based on the customer’s browsing history and location in order to meet their needs better.
16. Digital Products
Digital products are now becoming increasingly popular across Australia which means that marketers need to devise new ways on how they can tap into this market segment when selling these kinds of products online. According to an article published by statisticbrain.com, the demand for digital products such as computer software, e-books and video games has been rising steadily among consumers who prefer buying these items from their computers or mobile devices instead of going to a physical store.
Consumers should be able to find what they are looking for easily on search engines which is why marketers must give them more reasons on why they should buy a particular product or service by creating engaging content that contains information which may not be available anywhere else. This can help increase their visibility online and eventually improve their chances of converting more web visitors into long-term clients in the future.
