The nappies or diaper market will reach $68.3 billion in 2027. Nappies/diapers/pants constitute the largest sector in value of all hygiene products and is also second in importance within all disposable products, and after toilet paper. In terms of increased value, nappies/diapers/pants have stood out and achieved second place in performance among all disposable paper products since 2008, while the much smaller category of incontinence products is presented with faster growth. This continued increase reflects the fact that these products have established themselves as offering tangible benefits that global consumers are willing to pay for.
While the sector, in general, has shown remarkable growth since 2008, there is a marked difference in performance by region. The mature markets of Western Europe, North America, and Australia-Asia have registered lower growth values for the sector, Western Europe with the lowest level of 2%. In contrast, emerging regions, with the exception of Latin America (which presented a growth of 7%), showed a significant increase for the sector, Eastern Europe of 20%, according to data presented by Euromonitor International (Chicago, IL).
Demographics play an important role in the regional composition. While the frequency of births is low in several of the Western markets; reciprocally occurs in several of the emerging markets. Likewise, the increase in the frequency of births, and the development of retail stores have contributed to greater availability and more users. In addition to demographic factors, in countries such as Romania and Nigeria, which recorded the highest growth in value of 26% and 17%, respectively, more women are employed and require the convenience of disposable diapers, and it is they who are more willing to buy. These complementary factors serve to create the ideal circumstances for the sector to stand out, increasing world consumption despite less favorable conditions occurring in developed markets.
As a result of the demographic factors affecting the sector, nappies or diapers for newborns are the most prominent globally in 2008 with growth of 11% and achieving US $ 5 billion for the category. Unsurprisingly, the Eastern European and Asia-Pacific markets posted the biggest gains for the category, and well above average values. Common nappies, however, continue to dominate the sector in quantity, reaching US $ 12 billion in 2008. Worldwide, disposable pants maintain their position, registering the lowest level of growth and constituting the smallest category in the sector, with US $ 4 billion. The category is not available to many consumers, and is generally used by parents who can buy new, more sophisticated and higher-cost products, which means that growth is limited in many emerging markets.
According to data from Euromonitor, the company Procter & Gamble dominates nappies/diapers/pants globally, with 36% of the market, mostly due to sales of its Pampers brand. Kimberly-Clark is the most important competitor with 26% of the market. Uni-Charm is in third place with 5%, followed by SCA with 3%. The top three managed to increase their market share in 2008, largely due to increased presence in emerging markets – Procter & Gamble announced its $ 19 million investment in its first diaper manufacturing plant in South Africa, while Uni-Charm expanded in that country with the acquisition of DSG, and also began construction of its first manufacturing plant in Russia.
Meanwhile, in more traditional markets, P&G has relied on traditional defensive measures including branding, coupons and other promotions to protect its position, as well as more creative strategies such as alliances with distributors to the public to demonstrate the value of the Pampers brand in comparison to generic brands. In the case of Walmart, the largest distributor to the public in the USA, these efforts led to the decision of this firm to eliminate the generic brand White Cloud, previously produced by Tyco, and therefore increase the shelf space for Pampers.
Likewise, in Europe P&G launched Pampers Simply Dry and Simply Clean, which, like the Luvs brands in the USA, offer quality products at a reasonable cost. These diapers have a high absorbency center that minimizes the risk of wet skin for the baby. They also have rear ears that stretch, and are flexible allowing a comfortable fit, and booties designed to prevent losses, leaving mothers with the peace of mind that the baby will stay dry.
“Procter has been very smart in providing a product for every price range in the diaper market,” said Ms. Hannah. “This has really allowed them to stand up for themselves and make sure they have a product for every consumer.”
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The Top 10 Diaper Manufacturers
China holds arguably the largest share of the diaper manufacturing market. Some of the biggest companies in the world base their manufacturing in China. Here are the top 10 diaper manufacturing companies in all of China.
1. Huggies
Huggies is a company that produces diapers and toiletries for children. They offer their products in different varieties, such as Little Movers, Pull-Ups, and GoodNites. Huggies has been around since the 1920s and continues to be one of the most popular brands on the market today.
Huggies are an iconic brand of diapers. They were first made in the 1920s and have been a staple for parents ever since. Huggies offer a variety of different products, from sizes to styles, but they’re most known for their signature line of “Little Snugglers.”
2. Pampers
Pampers are a brand of diapers, which are used to protect your child’s skin against wetness and leaks. They’re made with soft materials like cotton and polyester, allowing them to be comfortable for the wearer. Pampers is one of the most popular brands in America that offer quality products at affordable prices.
Pampers come in many different shapes and sizes depending on your baby’s weight, age, activity level or day-to-day activities like potty training (learn more about pampered rewards here). Pampers is the leading brand of baby diapers and training pants in North America. It was introduced by Procter & Gamble in 1961. Pampers has a wide variety of products designed to provide protection for every stage of the child’s development, including newborns, infants, toddlers, and preschool-aged children. The company also offers wipes that are hypoallergenic and feature Aloe Vera; they are available only through Pampers’ partner brands.
3. MamyPoko
MamyPoko is a company that specializes in cloth diapers. They are made with organic cotton and bamboo, making them environmentally friendly. The people at MamyPoko believe that cloth diapering should be easy for parents, so their products come with an option to buy or rent the diaper cover, as well as having a program where you can send your used diapers back to them for recycling. MamyPoko has been praised by many parenting blogs and publications such as “Parenting Magazine” and “The Bump”.
4. Kao
Kao Diapers has been providing the highest quality baby diapers for over a hundred years. Kao not only provides our customers with a variety of products, but they also offer helpful tips on how to best take care of your child’s sensitive skin. With this blog post you will be able to learn more about what makes Kao Diapers so great!
What is Kao Diapers? Kao offers high quality baby diapers that provide comfort and protection for children with sensitive skin. They have over 30 years in the business, and are available online as well as at various retailers around China. Their diapers are generally lighter, super-absorbent, and designed for long-lasting use.
5. Goo-N Diapers
Goo-N Diapers is a revolutionary product that will change the way parents think about diapering their little ones. Not only does Goo-N Diapers offer leak-free protection, but they are also eco-friendly, reusable and affordable. Why go back to disposable diapers when you can get all of these benefits with Goo-N Diapers!
Kao International has been around for over 30 years in Japan where it was created by two moms who were looking for an alternative to disposable diapers. Now, they’ve brought this fabric diaper system to North America so families everywhere can enjoy its benefits too.
6. Chiaus
Chiaus is one of the biggest names on this list. The company is renowned for its exceptional services and has a variety of different brands under its portfolio. It has established quite a reputation for being one of the top providers of high quality diapers at very affordable prices.
The Chiaus group has also grown by leaps and bounds throughout China and is now widely regarded as one of the biggest diaper manufacturers in the space. They have a wide range of different types of diapers available for people to choose from, and they are mostly targeted towards kids. The company does not manufacture adult diapers.
7. InSoft
Insoft Diapers is a company devoted to making the most comfortable diapers for your little ones. They offer cloth and disposable options and many different sizes and prints, so there’s something for everyone!
Why use Insoft Diapers? The answer is simple: all of their products are designed with comfort in mind. Their diapers have leak guards that provide extra protection against leaks, as well as elastic leg gussets that hold everything in place. With such great design, it’s no wonder they’re some of the best on the market! Insoft Diapers understand what you need from a diaper – not only does it need to be comfy, but it also needs to do its job without fail.
8. Fitti
Fitti Diaper Company is a family-owned business that has been in the diaper industry for over three decades. They offer innovative products, excellent customer service and quality assurance. Fitti Diapers offers one of the widest ranges of sizes available to meet your changing needs. With their wide range of diapers, you can choose whichever style suits you best – whether it be an All-in-One or Pocket style! You can also personalize your order with any number of their exclusive prints!
They are one of the largest diaper manufacturers in all of China, and even though most of their products are sold directly under their own brands, they also manufacture and offer white-label manufacturing services. Fitti has become a major name in the industry. It was originally founded by Reed International in the 1970s but has blossomed into one of the top companies in the business.
9. Cojin
Cojin Diaper Company is a Chinese company that specializes in the design and production of eco-friendly diapers. It was first established many years ago by two siblings, who were inspired to create an economically sustainable diaper for families on a budget. Cojin Diapers are made with organic cotton, which minimizes environmental impact and provides better comfort for babies.
The blog post will discuss how Cojin Diaper Company has grown over the years into being one of the country’s leading manufacturers of eco-friendly baby care products. They currently employ 100 people with plans to double their workforce within the next year or so.
10. Sun Baby Diapers
Sun Baby Diapers are one of the most popular brands of disposable diapers in Japan. They’re also imported and sold by a number of companies in North America, Europe and Australia. Their products come with a sun logo that symbolizes being eco-friendly because they use less plastic than other brands while still maintaining quality performance. These high-quality products are both safe for babies and environmentally friendly too!
They are made of 100% cotton with reinforced stitching for durability and come in three different sizes. The company has grown to offer over 200 different patterns on their diapers, which is more than any other brand on the market today! Sun Baby Diapers also offers a variety of accessories for parents including soakers, covers, wipes, wet bags, and travel kits.
These are the top 10 manufacturers of diapers in China. These companies supply their diapers throughout the globe.
