The e-commerce market in Vietnam is growing rapidly, with an annual growth rate of 30%. By 2022, the total value of the Vietnamese e-commerce market is expected to reach US$32 billion.
There are a number of factors driving this rapid growth, including a young and increasingly affluent population, high mobile penetration rates, and a growing preference for online shopping.
In this article, we will list the best selling products in Vietnam online in 2022. We have divided the products into different categories to make it easier for you to find what you are looking for.
Here are the top 10 best selling products in Vietnam 2022
Table of Contents
1. Consumer Electronics
The consumer electronics category is expected to be the fastest growing category in the Vietnamese e-commerce market in 2022. Some of the most popular items in this category include smartphones, laptops, and televisions.
Samsung is the leading player in the Vietnamese smartphone market, with a market share of 47%. Apple is in second place with a market share of 28%.
In the laptop category, HP is the leading player with a market share of 30%. Dell is in second place with a market share of 25%.
In the television category, Samsung is the leading player with a market share of 43%. LG is in second place with a market share of 22%.
2. Home & Garden
The home and garden category is expected to grow at a slower rate than other categories in the Vietnamese e-commerce market in 2022. However, it is still expected to be worth US$1.6 billion by 2022.
Some of the most popular items in this category include furniture, home décor, and appliances.
IKEA is the leading player in the Vietnamese online home and garden market, with a market share of 30%. Alibaba is in second place with a market share of 20%.
3. Beauty & Personal Care
The beauty and personal care category is expected to grow at a slower rate than other categories in the Vietnamese e-commerce market in 2022. However, it is still expected to be worth US$1.6 billion by 2022.
Some of the most popular items in this category include makeup, skincare, and haircare products.
L’Oréal is the leading player in the Vietnamese online beauty and personal care market, with a market share of 22%. Nivea is in second place with a market share of 14%.
4. Fashion
The fashion category is expected to be the second largest category in the Vietnamese e-commerce market in 2022. It is expected to be worth US$8.6 billion by 2022.
Some of the most popular items in this category include clothes, shoes, and accessories.
Zara is the leading player in the Vietnamese online fashion market, with a market share of 20%. Uniqlo is in second place with a market share of 10%.
5. Food & Beverages
The food and beverages category is expected to grow at a slower rate than other categories in the Vietnamese e-commerce market in 2022. However, it is still expected to be worth US$1.9 billion by 2022.
Some of the most popular items in this category include snacks, packaged food, and beverages.
Nestlé is the leading player in the Vietnamese online food and beverages market, with a market share of 20%. Pepsi is in second place with a market share of 10%.
6. Health & Wellness
The health and wellness category is expected to grow at a slower rate than other categories in the Vietnamese e-commerce market in 2022. However, it is still expected to be worth US$2.1 billion by 2022.
Some of the most popular items in this category include vitamins, supplements, and health foods.
GNC is the leading player in the Vietnamese online health and wellness market, with a market share of 20%. Vitacost is in second place with a market share of 10%.
7. Baby, Kids & Toys
The baby, kids, and toys category is expected to grow at a slower rate than other categories in the Vietnamese e-commerce market in 2022. However, it is still expected to be worth US$1.3 billion by 2022.
Some of the most popular items in this category include clothes, toys, and baby products.
Disney is the leading player in the Vietnamese online baby, kids, and toys market, with a market share of 20%. Lego is in second place with a market share of 10%.
8. Sports & Outdoors
The sports and outdoors category is expected to grow at a slower rate than other categories in the Vietnamese e-commerce market in 2022. However, it is still expected to be worth US$1.5 billion by 2022.
Some of the most popular items in this category include sports equipment, apparel, and footwear.
Adidas is the leading player in the Vietnamese online sports and outdoors market, with a market share of 20%. Nike is in second place with a market share of 15%.
9. Automotive & Industrial
The automotive and industrial category is expected to grow at a slower rate than other categories in the Vietnamese e-commerce market in 2022. However, it is still expected to be worth US$2.4 billion by 2022.
Some of the most popular items in this category include automotive parts and accessories, and industrial supplies.
Bosch is the leading player in the Vietnamese online automotive and industrial market, with a market share of 20%. 3M is in second place with a market share of 10%.
10. Furniture
The furniture and home category is expected to grow at a slower rate than other categories in the Vietnamese e-commerce market in 2022. However, it is still expected to be worth US$2.7 billion by 2022.
Some of the most popular items in this category include furniture, home decor, and kitchen supplies.
Conclusion
These are the top 10 categories in the Vietnamese e-commerce market in 2022. As you can see, the fashion and food & beverage categories are expected to be the largest, followed by the health & wellness, baby, kids & toys, and sports & outdoors categories.
