VILADO Hiya Eau De Parfum

Fresh, fruity and yet utterly masculine, Hiya by Vilado Paris has received a steady buzz of excitement amongst fragrance aficionados since its release, not least for a purported resemblance to a certain holy grail fruity men's scent with a bit of a more expensive pedigree. And while we see several key differences between the two, what can't be denied is that Hiya is the equal to any casual-yet-sophisticated masculine on the market. Opening with a bright, zesty burst of blackcurrant and citrus, Hiya quickly layers on a sexy heart of jasmine and patchouli underneath the still-lingering fruity freshness, staying crisp for hours before slowly easing into a sumptuous dry down of cedar, sandalwood, leather and musky mosses. Gorgeously blended and all-season appropriate, Hiya is a remarkably versatile and enjoyable masculine- the one to reach for when you can only reach for one.