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- Brand Name:Milka
Milk chocolate is a solid
chocolate confectionery containing cocoa, sugar and milk. Chocolate was originally sold and consumed as a beverage in pre-Columbian times, and upon its introduction to Western
Europe. Milka is
made with powdered milk, compared with the famous 'glass and a half' of fresh milk in every half-pound of Dairy Milk, and is widely considered an inferior product by chocolate connoisseurs.
Kraft's campaign includes supermarket discounting of Milka and adverts featuring Alpine cows
