Quick Details
- Processing Time:7 to 10 days
- Port:Santos
- Supply Ability: - Dozens
- Brand Name:Havaianas
Havaianas store, Neal Street, Covent Garden, London
A pair of green Havaianas Top
The original pairs featured a white insole with colored outsoles and straps.
A pair of black Havaianas Top being worn
A pair of white Havaianas Brazil, originally designed to show support for the Brazilian team in the 1998 FIFA World Cup
Havaianas is a Brazilian brand of flip-flop sandals created and patented in 1966. It is currently owned by
Brazilian manufacturing company Alpargatas. Inspired by Japanese zōri sandals, Robert Fraser became the first to mass-produce flip-flops out of rubber.[1] The name Havaianas is derived from the feminine form of
the Portuguese word for "Hawaiians", and the pattern on the soles of the sandals is designed to resemble the straw soles of zōri. Originally, all Havaianas featured white insoles with colored
outsoles and straps. Because of their simplicity and low price, the sandals became popular with Brazil's lowest social classes.[2]
A fashion trend starting in the 1990s involved inverting the sole to make the coloured outsole face upwards, creating the appearance of a monochrome sandal. In response, Havaianas released a new
line of eight one-colour sandals called Havaianas Top in 1994. Citizens of higher social classes then began to wear Havaianas.[3] In 1998, with the impending FIFA World Cup in
France, Havaianas introduced a line of flip-flops featuring a small Brazilian flag on the strap to show support of the Brazilian team.[4] According to Havaianas's Twitter
account, the brand "embodies Brazil's fun, vibrant & spontaneous way of life."[5] Havaianas flip-flops are the most popular in the world,
with 200 million pairs being sold every year.[6] They are often found in surf wear retail and surf
apparel stores.
