The skin of men is different from that of women, it is thicker, has a more acidic pH and is fatter, so it is more predisposed for the appearance of granites, and the constant aggression of shaving irritates, peels and dehydrates. That is why you need specific treatment products. The protection of the sun's rays is very important. 80% of skin cancer is due to incorrect exposure to the sun, applying a moisturizing cream with sun protection should be a gesture of beauty forced every morning, such as a shower or dental hygiene, for any person, man or woman. Many moisturizers today contain sunscreen and other ingredients that protect you from wind aggression, changes in temperatures, pollution, preventing skin aging. Men's cosmetics companies have joined the idea of after-shave lotion with that of moisturizer so that the most reluctant can feel safe. After experiencing the effects on the skin, they will become true addicts.