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Big Black Dick Rum website, Big Black Dick is believed to have been born of âRoyalâ African parentage. You can pretty much guess at the story, Hometown Boy Prince captured by French slavers. Rejecting his African name they decide to call him âRichard Le Noirâ , which means âBlack Richardâ. He gets tossed overboard by the slavers near an uncharted Caribbean island, where he miraculously swims ashore only to be promptly captured and becomes a slave working in the Cane fields.