https://www.kidsofthewool.com/
Joyce, founder of Kids of the Wool
Joyce's grandparents hold an important place in her life and upbringing. She then holds to the transgenerational link without yet knowing how to maintain this link herself.At 16 she entered the closed world of Haute Couture and worked in press offices such as Caterine Miran, then in Jewelery for Mercedes Robirosa, Lanvin, Lacroix, Lagerfield.Joyce joined a fashion school and won an award at the Hyères Fashion and Photography Festival, a veritable observatory of trends and an international platform.Joyce took advantage of this springboard to launch “Djam“, her first women's ready-to-wear brand. She then created and developed the renowned Djam space in the heart of Paris, which hosts many artists and events.The press offices for which Joyce works are based in New York in the Towers; Everything collapsed in September 2001.Joyce then took time for herself. After the birth of her daughter, this textile engineer specializing in knits had an idea.She wants to transmit, just like her grandparents did, and wants more than anything to propose a project in continuity, with the excuse of the imaginary world of childhood, genesis of her nostalgia, which wakes up of course when hears the word 'mom'.Joyce then developed an original and playful concept bringing together the joys and enchantments of this world.She then imagines a series of characters living in a forest of wool in the middle of which sits a magical love tree where the Kids of the Wool are born.Giving free rein to her creativity, she explores and transposes a sensitive and inspired imagination, far from the ephemeral of fashion.
A better possible worldThe original universe of Kids of the Wool is intended for all children from 3 to 9 years old.The Kids of the Wool brand and names are in English to emphasize the universality of the concept.A whole playful and humanistic world carried by a series of sparkling characters.The ambition is to offer this young audience an inexhaustible playground without borders or cultural barriers, in which children feel free, inspired and creative.Its purpose is to accompany their daily lives, by offering them a collection of fun objects, manual activities and other surprises to come.The Kids of the Wool form a radiant bestiary with endearing impertinence.
Joyce, founder of Kids of the Wool
Joyce's grandparents hold an important place in her life and upbringing. She then holds to the transgenerational link without yet knowing how to maintain this link herself.At 16 she entered the closed world of Haute Couture and worked in press offices such as Caterine Miran, then in Jewelery for Mercedes Robirosa, Lanvin, Lacroix, Lagerfield.Joyce joined a fashion school and won an award at the Hyères Fashion and Photography Festival, a veritable observatory of trends and an international platform.Joyce took advantage of this springboard to launch “Djam“, her first women's ready-to-wear brand. She then created and developed the renowned Djam space in the heart of Paris, which hosts many artists and events.The press offices for which Joyce works are based in New York in the Towers; Everything collapsed in September 2001.Joyce then took time for herself. After the birth of her daughter, this textile engineer specializing in knits had an idea.She wants to transmit, just like her grandparents did, and wants more than anything to propose a project in continuity, with the excuse of the imaginary world of childhood, genesis of her nostalgia, which wakes up of course when hears the word 'mom'.Joyce then developed an original and playful concept bringing together the joys and enchantments of this world.She then imagines a series of characters living in a forest of wool in the middle of which sits a magical love tree where the Kids of the Wool are born.Giving free rein to her creativity, she explores and transposes a sensitive and inspired imagination, far from the ephemeral of fashion.
A better possible worldThe original universe of Kids of the Wool is intended for all children from 3 to 9 years old.The Kids of the Wool brand and names are in English to emphasize the universality of the concept.A whole playful and humanistic world carried by a series of sparkling characters.The ambition is to offer this young audience an inexhaustible playground without borders or cultural barriers, in which children feel free, inspired and creative.Its purpose is to accompany their daily lives, by offering them a collection of fun objects, manual activities and other surprises to come.The Kids of the Wool form a radiant bestiary with endearing impertinence.
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