Millner Co is a Spanish brand created in 2017 with the aim of selling the best value for money products in the market. We have a global vision and consequently we have been introducing our products with the best price for each agent in the sales chain. Currently, we have presence in more than 160 countries generating a great relationship with our target audience and followers.
Our Watch quality: MIYOTA 2035 mechanism + exchangeable stainless steel straps or top grain exchangeable leather straps + stainless steel back case + metal watch case, although our quality standards are the stainless steel ones.
Jewelry quality: stainless steel (brass by 18k color plating)
Sunglasses quality: polarised tach lenses with UV400 protection
Margins: aware of the current market situation, our strategy is to offer the distributor margins of 72-80% + VAT according to collection (calculated on the basis of EU VAT of 21%).
Marketing: we provide the distributor with video and photos content to promote our products and brand. We generate new content every week as we are a very powerful brand on a digital level (you can see part of our content in our instagram account @millnerco). We also offer material as displays for the stores.
Pricing strategy: we are known in the market as a brand who offers products with a unique quality/price ratio. In the case of watches we are compared to brands that sell above 120€ while our products are around 45€.
Millner Co is a Spanish brand created in 2017 with the aim of selling the best value for money products in the market. We have a global vision and consequently we have been introducing our products with the best price for each agent in the sales chain. Currently, we have presence in more than 160 countries generating a great relationship with our target audience and followers.
Our Watch quality: MIYOTA 2035 mechanism + exchangeable stainless steel straps or top grain exchangeable leather straps + stainless steel back case + metal watch case, although our quality standards are the stainless steel ones.
Jewelry quality: stainless steel (brass by 18k color plating)
Sunglasses quality: polarised tach lenses with UV400 protection
Margins: aware of the current market situation, our strategy is to offer the distributor margins of 72-80% + VAT according to collection (calculated on the basis of EU VAT of 21%).
Marketing: we provide the distributor with video and photos content to promote our products and brand. We generate new content every week as we are a very powerful brand on a digital level (you can see part of our content in our instagram account @millnerco). We also offer material as displays for the stores.
Pricing strategy: we are known in the market as a brand who offers products with a unique quality/price ratio. In the case of watches we are compared to brands that sell above 120€ while our products are around 45€.