OL-SKY Technolgy Limited

Lingerie market has occupied a significant position in the apparel industry in recent years as it not only serves its functional benefits but also is considered as an basic necessity to every woman. The global lingerie market has been bifurcated on the basis of product types into bras, knickers and panties, lounge wear, shape wear and others which includes baby doll, corsets, chemises and chemisoles among others. Bra as an essential necessity and also a fashion accessory to every women and it has captured the largest market share in 2015. Knickers and panties also occupied a significant position in the same year, thus contributing significantly to the overall market size of the lingerie industry. The market is further segmented on the basis of distribution channel into online stores and storefront. Online stores captured the largest market in 2015 due to high penetration of internet services and rapid advancements in the field of technology, thus creating a strong platform for the manufacturers of lingerie Further, the e-commerce giants are engaged in strong promotional activities due to which they provide with continuous discount options and various other offers which attract both consumers and manufacturers to avail this platform.