The online retail industry has grown over the years in Australia and consumers can now buy almost anything they want through their mobile phones, laptops or PCs.
Research from the University of Sydney found that 80% of Australian adults shopped online in 2016, a figure expected to increase to 88% by 2021.
As e-commerce becomes increasingly popular in Australia, digital marketing is also taking up a larger share in advertising campaigns. Therefore, it has become necessary for marketers to come up with ways on how they can maximize their digital presence.
Here is the list of best selling products in Australia Online 2024
1. Mobile phone cases
The mobile phone case industry is growing at a rapid pace as more and more people are now using their phones for a variety of activities ranging from making calls to browsing social networking sites. There is also a growing demand for accessories among consumers, which has led to the rise in popularity of mobile phone cases. In Australia alone, more than 1 million mobile phones were sold online in 2016, and this figure is expected to increase over time.
2. Game consoles and accessories
Video games have become extremely popular in recent years, with more than half of the Australian population playing them on a regular basis. The market size of the gaming console industry is increasing significantly every year and the best way for marketers to take advantage of this is to promote their brands through digital marketing. As technology improves, so does the variety of games available in the market, which has led to an increase in demand for accessories such as video game headsets, wireless controllers, and gaming mice.
3. Watches and accessories
As one of the most popular fashion accessories, watches play a vital role when it comes to styling outfits or adding a personal touch during business meetings or formal occasions. It’s also becoming more common for people to use their phones when it comes to checking the time, which means watch makers are now more focused on style than ever before. This growing preference for stylish watches over watches can be attributed to the fact that they are now available in a variety of designs and at affordable prices.
4. Mobile phones
The mobile phone industry has also grown significantly over the years, especially considering that there are currently over 2 billion people in the world who own them. Consumers can now browse various websites on their mobile phones where they can compare different brands as well as the prices of each product before making an online purchase. This is probably another reason why digital marketing strategies are becoming increasingly popular among marketers nowadays, allowing them to connect with customers without spending too much time or money on marketing campaigns.
5. Clothes and shoes
There has been a steady increase in the number of Australians purchasing clothing and footwear from online retailers due to a combination of factors such as competitive prices, free delivery and exclusive discounts. Fashion bloggers have also been a huge part of this growing trend by sharing their favorite products with their followers through social media platforms, which means that marketing strategies need to focus more on digital advertising rather than traditional forms of advertising.
6. Toys and games
Demand for toys and games has always been high among gamers in Australia and other parts of the world, especially when it comes to consoles that are constantly updated to provide consumers with the best gaming experience. The industry is expected to continue to grow in 2021, making it necessary for marketers to come up with innovative ways on how they can reach out to potential customers who may be interested in purchasing gaming accessories for new consoles every year.
7. Personal computers
More and more Australians are choosing to buy personal computers rather than laptops, forcing marketers to focus their attention on this industry as well. Businesses should consider changing their online advertising to focus only on mobile devices such as tablets and phones, especially as demand for desktop computers has seen a sharp increase every year. This can be done by creating compelling content that is also relevant to the consumer based on the information they provide at checkout and other pages after making an online purchase.
8. TVs and LEDs
The CCTV and security industry has been booming over the years due to increasing reports of cybercrime across Australia, prompting most consumers to invest in various solutions designed to protect them from unwanted disruptions. It is also important to take this into account as it will help marketers find better ways on how they can reach potential customers and sell products or services that can help them protect their homes from burglars and intruders.
9. Beauty and personal care
Beauty products such as hair dryers, straighteners and hair removers are now more affordable than ever, which is why most Australian women are choosing to buy new beauty gadgets rather than spend a fortune at the salon on a regular basis. It also helps reduce the number of consumers buying counterfeit makeup and beauty accessories from places like China — a problem that is becoming increasingly common due to growing demand for cheap products across Australia.
10. Medical supplies
The healthcare industry is one of the most profitable industries in Australia and most marketers know this by now, so they work hard to come up with digital marketing strategies that will help them reach potential customers online. The demand for medical supplies such as nebulizers and oxygen concentrators has grown significantly over the years, which means marketers must find a way to attract more customers and profit from the sale of these products and services.
11. Fitness products
With Australians gradually becoming more aware of their health and fitness, demand for fitness products such as weightlifting gloves, protein supplements and compression clothing has grown exponentially over the past few years. This makes it necessary for marketers to focus on this industry and come up with creative ways on how they can reach out to potential customers who may be interested in purchasing these products. One way to do this is to come up with targeted content that is relevant to the customer based on their interests and browsing history.
12. Goods for sports and active recreation
Australians have always loved being outside, no matter the weather conditions, which is why the outdoor products industry has also thrived over the years, despite natural disasters across Australia. This could be explained by consumers trying to beat the summer heat by spending more time at public pools and parks, while others may be interested in purchasing new sports equipment such as fishing rods or hiking boots. Marketers must find ways to reach more customers online by coming up with targeted content that is relevant to each customer based on their location, age, gender and interests.
13. Musical instruments
The music industry in Australia continues its growth momentum due to the various jazz festivals that take place across the country every year, so marketers must focus on the music scene to sell more musical instruments online. This is because most Australian musicians prefer to learn how to play new songs on their own, so they usually invest in different types of instruments that can help them achieve their goals in a shorter period of time.
14. Electronics and household appliances
Demand for a variety of electronics across Australia has increased significantly over the past few years, especially for devices such as 4K TVs, gaming consoles and desktop computers, which are typically used by tech-savvy consumers who are interested in purchasing high-quality technology for their homes. Marketers should create attractive content that also offers offers, coupons or discounts at the end so that they can attract more customers interested in buying tech products online.
15. Health products and medicines
The demand for various medical supplies has increased over the past few years due to the growing popularity of natural remedies, so marketers must find ways to attract more customers by coming up with creative online campaigns. This makes it necessary for them to focus on niche markets to make their products stand out in the highly competitive industry. One way to do this is by creating engaging content that is customized based on the customer’s browsing history and location to better suit their needs.
16. Digital products
Digital products are now becoming increasingly popular throughout Australia, which means marketers must develop new ways on how they can tap into this market segment when selling these types of products online. According to an article published by statisticbrain.com, the demand for digital products such as computer software, e-books and video games is steadily increasing among consumers who prefer to purchase these items from their computers or mobile devices instead of going to a physical store.
Consumers need to be able to easily find what they are looking for on search engines, so marketers need to give them more reasons as to why they should buy a certain product or service by creating compelling content that contains information that may not be available anywhere else. This can help increase their online visibility and ultimately improve their chances of converting more web visitors into long-term customers in the future.
